TrueMargin
Granular cost attribution and margin analysis at every level of your business. Understand your true profitability with surgical precision across products, channels, and customers.
What is TrueMargin? TrueMargin is a profitability analytics engine that provides granular cost attribution and margin analysis at every level of your business. It allocates all costs to individual orders and SKUs across channels, revealing true unit economics with AI-powered forecasting and dynamic pricing recommendations.
What Makes It Powerful
True Cost Attribution
Allocate every cost -- shipping, returns, ad spend, platform fees, and overhead -- to individual orders and SKUs. See your real margin, not the one your spreadsheet shows.
Margin Trend Analysis
Track how your margins evolve over time across products, channels, and customer segments. Spot erosion early and identify your most profitable growth opportunities.
Channel Profitability
Compare true profitability across Amazon, Shopify, wholesale, and every other channel. Factor in platform fees, advertising costs, and fulfillment differences for apples-to-apples comparison.
Multi-Level Analysis
Drill from company-wide margins down to individual order profitability. Analyze by brand, product line, SKU, channel, customer cohort, or any custom dimension you define.
Real-Time Alerts
Get notified instantly when margins drop below thresholds, costs spike unexpectedly, or pricing anomalies occur. Automated rules let you respond before small issues become big problems.
AI-Powered Forecasting
XGBoost machine learning models predict future margins, demand patterns, and optimal pricing. Get AI-generated briefings that summarize what changed and what to do about it.
Built For Your Industry
D2C Brands
Understand the true cost of customer acquisition and lifetime value across marketing channels. Optimize ad spend allocation and pricing strategy based on real unit economics, not vanity metrics.
Marketplace Sellers
Navigate complex fee structures across Amazon, Walmart, and other marketplaces. Automatically calculate net margins after platform fees, FBA costs, advertising, and returns for every SKU.
Multi-Channel Retailers
Consolidate profitability data across online, wholesale, and retail channels. Identify which channels deserve more investment and which are quietly eroding your bottom line.
Simple, Transparent Pricing
Get started with basic margin tracking for small operations.
- 500 orders/month
- 1 sales channel
- 1 user
- Basic margin alerts
- Standard reports
For growing brands that need multi-channel visibility and deeper analytics.
- 5,000 orders/month
- 5 sales channels
- 5 users
- 4 ad account integrations
- Superset dashboards
- Priority support
Unlimited scale with AI-powered forecasting and dynamic pricing.
- Unlimited orders
- Unlimited channels
- Unlimited users
- XGBoost forecasting
- Dynamic pricing engine
- AI briefings
- API access
Frequently Asked Questions
How does TrueMargin calculate true profitability?
TrueMargin allocates every cost -- shipping, returns, ad spend, platform fees, and overhead -- to individual orders and SKUs. This gives you real margin data per product, channel, and customer segment rather than aggregate estimates.
What sales channels does TrueMargin support?
TrueMargin integrates with Amazon, Shopify, Walmart, wholesale, and other channels. It normalizes fee structures across platforms so you can compare true profitability on an apples-to-apples basis.
Does TrueMargin use AI for forecasting?
Yes. TrueMargin uses XGBoost machine learning models to predict future margins, demand patterns, and optimal pricing. AI-generated briefings summarize what changed and recommend specific actions to improve profitability.
How is TrueMargin priced?
TrueMargin has a free tier for up to 500 orders per month, a Pro plan at $79/month for growing brands, and an AI plan at $149/month with unlimited orders and AI-powered forecasting. Annual billing saves up to 20%.
What makes TrueMargin different from standard accounting tools?
Unlike accounting software that shows aggregate P&L, TrueMargin drills into per-order, per-SKU profitability. It factors in hidden costs like returns, advertising, and fulfillment fees that traditional tools miss.
Ready to Get Started with TrueMargin?
Granular cost attribution and margin analysis at every level of your business.